Genzon Golf Club Rebranded as Hidden Grace: Emphasizing Chinese Culture and Sustainability

Renamed as Hidden Grace Golf Club, Genzon Golf Club, one of China's most exclusive member-only clubs, recently announced its rebranding. The European Tour Destinations member club, located in Shenzhen and known for hosting multiple European Tour events, has now adopted a new identity to represent its ethos more accurately.

Surrounded by the 1,000 acres of Dragon Lake, Hidden Grace features a magnificent 36-hole championship golf course designed by Neil Haworth, a renowned architect from North America. In addition to its exceptional facilities and unparalleled service that set it apart from others in the industry, the club is also recognized for its GEO Certification since October 2020. This prestigious title underscores its commitment to fostering environmentally frily and sustnable practices within golf.

At the unveiling ceremony, Deng Xueqin, Chrman and President of Genzon Group, emphasized that this change signifies a strategic brand transformation med at highlighting the profound connection between golf and Chinese culture while underscoring the mental discipline required for the sport. Ali Kong, General Manager of Hidden Grace, reinforced the club's steadfast dedication to its community, emphasizing its commitment to high-quality services and continuous innovation in golf.

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